Keyword Research
Whenever we search for knowledge or service on the Internet, we type the desired word into the browser's search engine and click the search button. Based on the words we type in search engines, we can find the products or services we need from millions of products and services. Now the question is how to get the specific thing out of millions of products and services to the search engine?
Yes, this is called Key-Ward search, millions of products based on Keywords typed by Search Engines. In other words, high-ranking keywords are the key to a website's success.
That sounds a little tough, doesn't it?
Yeah, Al that sounds pretty crap to me, most of the online seller doesn't think on it and gives less impotence on Key Ward. IBP research has found that the type of visitors and buyers you drive to your website depends entirely on the right keyword selection. Perfect keywords have the greatest impact on your market.
You may ask, if your product and service are world-class, then why should I research such unimportant keywords and increase the tension?
Imagine you and I standing behind the screen. You are a skilled speaker on your subject. I pulled the curtain of the stage and asked you to give a speech in front of 200 listeners.
As a skilled speaker you will have no problem, you all stood in front with a mic in hand with some notes in your pocket with confidence and gave a very lively speech for about 35 minutes.
At the end of the speech, he saw that the crowd was clapping loudly because you spoke openly. You don't realize for yourself that it was one of your greatest speeches. You've raised issues, outlined available solutions, and presented your product perfectly in front of everyone.
But, what happened?
This visitor buyer was not waiting for you. They were actually waiting for someone else who was going to talk about something completely different. It didn't matter to them what you were talking about.
So let's assume this crowd wasn't for you. It wasn't your target market.
You had the whole stage arranged, you gave your clear speech about the best product and service but the whole thing rolled down a slippery road. Because you were addressing with wrong persons.
So how does this relate to keyword research?
The number of visitors you get to your business sites depends directly on what particular keyword site you are using. If you tell search engines the keyword for your site will be "Mountain Boots" or your name or your business name or something else that has nothing to do with the product.
On a business web page, you need to do special research, whether a buyer or a visitor is searching or searching with a word or keyword that is not currently written perfectly on your website. Audiences are searching for 'Mountain Boots' or 'Normal Boots', not 'Wrist Watch' or 'T-shirt'. Because a visitor doesn't know or doesn't want to know what kind of product is inside your page.
And you can't reach the right audience without researching the perfect keyword.
So, how do you find the right keyword? You just have to be more discriminating with the help you render toward other people. How do you search for a product if you are a buyer? Or if someone has a problem, how will he type the keyword to find a solution?
Such as "pet training"
"Bill Payment"
"Sensitization"
"Gardening-Trees"
"Laptop"
"Mobile" like that...
This is how every web surfer or searcher finds the product they need. And so you need to have a specific Keyword in the business Web-pages for more traffic.